Google Advertising

Why Google Ads / SEM is a Must for Real Estate

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Be where the high-intent buyers are (right now)

When someone types "new launch condo near MRT" into google, they are raising their hands right now. Google Ads/SEM lets you capture high-intent keywords and appear exactly when prospects are actively searching for a property or a specific project. That's the core of PPC ads and search ads: you pay only to be seen by people "in-the-market".

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Flyers = spray & pray. SEM = precision & timing

Traditional media like flyers and mass drops cast a wide net. Most recipients aren't buying or renting today - so wastage is high and conversion rates are low. With Google Ads, your budget focuses on in-market searches (e.g. project name + location), meaning less waste and more qualified enquires.

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Control, speed, and measurable results

• Real-time control: Turn keywords on/off, adjust bids and allocate budgets to top performing search terms.
• Measurable: Track clicks, calls, forms, WhatsApp chats, and bookings - attribute leads to specific keywords and ads.
• Speed to market: Launch in hours, not weeks.

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Introducing our All-in-One Real Estate Google SEM Lead Generation Service

We are a performance marketing agency built for real estate - campaigns, creatives, and compliance tuned for Singapore's property market. Our $1,000 flat fee is designed to replace scattered vendors with one accountable performance loop.

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What's included?

Media Strategy & setup

• Keyword research for Google Ads/SEM (project names, neighbourhoods etc.)
• Account + campaign structure
• Conversion tracking and analytics (forms, calls, WhatsApp)

Creative & Copy

• Ad copy variants for search (sitelinks, callouts, structured snippets)
• Image extensions
• Hook angles for property

Launch & optimisation

• Bid/budget tuning, negative keywords, and search term sculpting
• Optimisation on CTR, CPC, CVR and CPL
• Reporting and analytics

Governance

• Local platform policy and real-estate specific google compliance

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Ready to turn intent into enquiries? Let's build a campaign that fills your calendar with qualified viewings.