Building a Personal Brand from Zero

Grew follower count from 0 to 2,800 within 3 months + inbound WhatsApp inquiries

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New real estate agents face a common hurdle: they are competing with established agents who already social media, and property portals. Without past transactions, it's hard to gain trust or attract inquiries.

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The challenge was to build a strong and relatable personal brand from scratch - one that connects with prospects even before they meet the agent.

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Strategy

1. Brand Positioning & Identity
   
   • Defined client's unique voice, strengths, and niche (e.g. first-home buyers, condo upgraders, new launch).
   • Created consistent branding elements - tone of voice, and visual identity.
2. Content Marketing
   
   • Planned a 3-month content calendar focused on education and relatability.
   • Property tips, market insights and spotlights.
3. Social Media Ad Campaigns
   • Launched awareness and engagement campaigns on Facebook and Instagram to grow following and video views.

Results

• Follower Growth: From 0 -> 2,800 engaged followers within 3 months.
• Strong organic engagement from local audiences.
• Organic inbound messages and WhatsApp inquiries by Month 2.

Client Testimonial

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"The team and I have come a long way! I see them as my long-term partner - the ones who helped me grow from nothing to something. I'm really glad I chose Realty and started my real estate career differently from how most agents do."

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