Winning Over Competitor's Traffic

Improving visibility above competitors and reducing cost per lead by 60% for a highly competitive project

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In highly competitive project launches, every agent is bidding on the same high-intent keywords. This creates a "commodity effect" where ads look identical, costs rise and differentiation is lost.

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So we knew we had to compete for top ad positions while keeping cost per lead low. Hence we developed the following strategy:

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1. Keyword Relevance Optimisation
   
   • Conducted a full audit of search terms and tightened match types to eliminate wasted clicks.
   • Focused on intent-based keywords that reflect buyer readiness.
2. Ad Copy Enhancement
   
   • Crafted ad copy that improve CTR and engagement.
3. Landing Page Experience
   • Improved relevance to keyword intent.
   • Simplified lead form to faster conversions.

Results

• Quality score: Improved from 5/10 -> 8/10.
• Impression share: Significant increase in Top & Absolute Top impression share, ensuring visibility above competitors.
• CPL reduced by 60% while improving lead quality.
• Higher sessions -> more appointments -> better ROI.

Client Testimonial

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"I fully entrust my lead generation to Realty after experiencing firsthand how the team managed everything - from consultation to implementation and reporting. The process was seamless and transparent, I no longer have to worry about leads drying up again."

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