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Social Media Advertising

Reach the right homeowners and active buyers at scale. Generate inbound enquiries through high-performing social campaigns built for property lead generation.

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Social Media Ads for Real Estate: Win on Facebook, Instagram & TikTok

In today's property market, social media ads are not optional - they are the fastest path to attention, interest and qualified enquiries.

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The way people consume property content has changed

Short videos, reels, carousels, creator tours—your buyers are scrolling them every day. From bite-sized property tours to neighbuorhood highlights and testimonial clips, social feeds shape perception and intent. If your listing isn’t there, your competition is.

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Be where the users are (and stay longer than flyers)

Flyers get a glance—then the bin. Social content gets watched, rewatched, saved, and shared. Audiences engage with visuals and motion: walkthroughs, floorplan explainers, amenity showcases. Facebook ads, Instagram ads, and TikTok ads keep you top-of-feed and top-of-mind far longer than a one-off print drop.

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Generate demand, not just react to it

Social ads like Facebook, Instagram and TikTok ads let you create awareness for new launches and build a pipeline before portals even trend a project. With precise targeting—demographics, interests, behaviours, custom and lookalike audiences—you reach people who are actively interested in property, relocating, upgrading, or investing. That means more relevant reach and a higher chance of conversion.

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Introducing Our Flat SGD 600 Real Estate Social Ads Package

We’re an all-in-one performance marketing service for real estate—built to plan, produce, and optimise social media ads that turn attention into appointments.

  • Media planning and strategy
  • Copywriting
  • End-to-end setup
  • Reporting, tracking and analytics
  • Creative design
  • A dedicated account manager

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Ready to fill your viewing calendar?

If you want real estate social media ads that actually move the needle—Facebook ads, Instagram ads, and TikTok ads working in one performance loop—our SGD 1,000 flat fee package is your fastest start.

Testimonials

What our clients say

Don't just take our word for it, see what the awesome people we work with have to say.

"Since engaging Hōmu for Facebook and Instagram advertising, my leads grew more than 200% within the first month! The leads are better and cheaper than the past leads I bought else where. Their creative approach to content and targeted advertising strategies really make a difference. Highly recommend!"

Adyen

Associate at ERA

"This agency has been a game-changer. Their data-driven strategies and deep understanding of social media algorithms have significantly boosted my lead generation and conversion rates. The team is proactive, transparent, and really dedicated to my success. It's been a pleasure working with Hōmu."

Bryan

Marketing Director at ERA

"I was amazed by the immediate impact of the ads. Complementing digital ads and traditional media helped me to reach out to more prospects. The team really knows their stuff, and I'm very impressed by their level of expertise. Thanks to them, I broke my sales record.

Stephanie

Senior Associate at PropNex

Case studies

See our work

Welcome to the spotlight, where Nova's magic touches down, turning the ordinary into the extraordinary.

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Thomson View Residences

Case Study: Generate consistent pipeline of qualified leads for a prelaunch development.
Facebook
Instagram
View project

Building a Personal Brand from Zero

Case Study: For a new real estate agent
Personal Branding
Social Media Ads
View project

Winning Over Competitor's Traffic

Case Study: Smarter Google Search Strategy
Google
Search Engine Marketing
View project
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Lets work together

We will power your real estate pipeline with ads that book viewings and win listings. Ready to start?

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