Creative Design

Creative Design for Real Estate: Agency vs Freelancers vs Our All-in-One Performance Marketing Service

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If you are marketing property in Singapore, you have probably weighed three options for creative design: hire a creative agency, find a creative design freelancer, or doing it yourself.

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Why many skip a creative agency (even if the work looks great)?

Traditional creative agencies deliver polished brand assets, but that polish often comes with bigger retainers, add-on fees for revisions, and separate charges for ad adaptations. For property launches and lead gen, you might end up paying premium rates for assets that look good but aren't optimised for performance (hook, offer framing, compliance, scroll-stop).

Stellar aesthetics ≠ predictable lead flow. If your goal is bookings, enquiries, and viewings—not just “brand feel”—pure-play creative shops can be a costly route.

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The reality of hiring a creative design freelancer

Many property agents consider a creative design freelancer to save cost. It can work but be ready for practical hurdles:

• You still need to brief and guide them. A freelancer won't know your project's target audience, unique selling point or other nuances unless you supply them clearly and repeatedly.
• A lot of talent sits overseas: miscommunication, language differences and revision cycles can drag timelines.
• “Looks good” ≠ performs. Many freelancers nail aesthetics, yet lack the ad performance know how specific to real estate (angle testing, offer sequencing etc.)
• Freelancers based in Singapore are not cheap either. Typical project rates $100-$500 per graphic for static images*, with higher end work up to $1,000 depending on scope and demand. For entry basic short form videos commonly range from $300-$800 per video*. Rates vary by scope.

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Introducing us: Realty, the performance marketing agency built for real estate

We are a performance marketing agency specialising in real estate. Our creative workflow isn't design-first, it's performance-first!

• We already know what works for property ads in Singapore: angles that garner engagement and clicks, hooks that pull qualified leads, formats that stop the scroll, and copy that converts.
• Creative + media combined. We concept, design, launch and iterate using metrics (CTR, CPC, CVR, CPL, Lead quality) so each new version learns from the last.
• Fewer vendor hops, fewer headaches. No juggling separate agency and freelancer WhatsApps. One accountable team, one data pipeline, one result.

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All included in our flat $1,000/month service

• Creative design for static ads (multiple sizes/ratios as relevant)
• Ad copy variants tuned for platform and audience
• Media planning and strategy
• End-to-end ads set up and execution
• Tracking, analysis and reporting
• Launch & iteration based on early performance signals
• A dedicated account manager

When you compare that to hiring a creative agency or a freelancer, our service is designed to be more predictable, faster to launch, and performance-aligned from day one.

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Why we are the best choice for property campaigns

• Domain expertise: New launch? Resale? Rental? We understand the levers that matter - location, framing, amenity proof, school proximity and audience intent.
• Conversion-led creative: Every visual and line of copy exists to earn the next click and the next form submission, not just to look pretty.
• Local know-how: We bake in platform policy and local compliance considerations common to real estate ads in Singapore.
• Speed: Brief once. We translate it into angles, assets, and tests then feed outcomes back into the next creative cycle.

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Ready to replace guesswork with tested creative design?

Skip expensive detours. Get creative design that’s built for performance, by a team that lives and breathes real estate marketing. With our SGD 1,000 flat fee, you get better economics than a creative agency and less hassle than wrangling a creative design freelancer—with conversions to show for it.