AydenProperty agent · ERA
“Closed 3 directs for Lentor from your ads!”
Facebook · Instagram · Lead Generation ads
Facebook & Meta Ads for Property Agents in Singapore
We plan, film and run Facebook ads for real estate agents that bring in real buyer and seller leads, for new launches, resale listings and HDB upgraders, with the ad creatives and videos made by our own team.
3 direct deals
closed for Lentor from our ads
Ayden, ERA
5-bedroom
Vela Bay unit closed
Kenji, ERA
HDB → EC
upgrader leads from an HDB campaign
WS, ERA
Testimonials
What Property Agents Are Saying
Real feedback, straight from our WhatsApp conversations with agents.
- KenjiProperty agent · ERA
“We managed to close a 5br vela bay”
- WSProperty agent · ERA
“The hdb one quite promising I must say - spoke with upgrader looking to move to EC”
- KLProperty agent · PropNex
“Thanks for making the whole experience so comfortable and helping me ease into videoing”
What we run
Facebook ad campaigns for every type of property deal
A new launch buyer, a resale buyer and a homeowner thinking of selling all need different ads. We build each campaign around the deal you want to close.
- 01
New launch condo leads
Target potential buyers interested in upcoming condominium projects in Singapore. Advertise projects before launch so you have a list of interested buyers ready on preview day.
- 02
Post launch condo leads
Generate leads from buyers interested in condominium projects that have already launched but still have developer units available for sale.
- 03
HDB / Condo seller leads
Connect with homeowners who are considering selling their HDB flats or private condominium. Generate homeowner enquiries and acquire new seller listings.
- 04
Resale and listing ads
Promote specific resale properties to reach potential buyers who are actively searching for homes. Increase listing exposure, and generate viewing appointments.
- 05
Personal branding
Ads focused on building awareness, credibility and long-term relationships with potential buyers and sellers.
Not sure which one fits?
Tell us your listings and goals, and we'll recommend where to start.
Ask us
How it works
How we run your Facebook ads
- Step 1
Free strategy chat
On a short virtual call, we go through your listings, target buyers, budget and what has or hasn't worked for you before.
- Step 2
Creative and setup
We make your ad creatives in-house (videos or graphic designs, depending on your package), write the copy, then set up your ad account, tracking and lead forms.
- Step 3
Launch and test
Ads go live with several hooks and audiences running side by side. We read the data each week, cut what isn't working and spend more on what is.
- Step 4
Scale and report
You get a monthly report and a plan for the next month. We keep the winning campaigns running and add fresh creatives before audiences get tired of the old ones.
What's included
Everything handled, from the first creative to the reporting
You focus on calling leads and closing deals. We handle the creative, the ad account and the numbers.
- Campaign strategy for your project, listing or target segment
- Ad videos and graphics made in-house, filmed and edited by our team
- Ad copy: visual ad copy, primary text, headlines and descriptions
- Facebook page, ad account, Meta Pixel and Conversions API setup
- Lead form and Click-to-WhatsApp setup, with name and phone questions
- Leads synced to Google Sheets and Privyr, with WhatsApp lead alerts
- Optimisation and creative refreshes based on your campaign results
- Monthly report with your ad spend, leads and cost per lead
Our Past Work
Property Videos & Ad Campaigns for Agents
A selection of campaigns, ad creatives and property video production for real estate agents.
InstagramNew Launch Campaign
Short-form ad video for a new launch condominium campaign.
InstagramPost Launch Campaign
Short-form ad video for a post launch condominium campaign.
InstagramOne Marina Gardens Campaign
Short-form video for One Marina Gardens, a new launch condominium.
InstagramAurea Campaign
Short-form video for Aurea, a new launch condominium.
InstagramLentor Gardens Campaign
Short-form video for Lentor Gardens, a new launch condominium.
Why Homu Media
Why Singapore property agents run their Meta ads with us
We only work with property agents
We've run ads for many Singapore property agents, so we know what works and what doesn't before your budget goes in.
We make the creatives ourselves
Most agencies wait for you to send creatives. We design the graphics and produce the videos in-house, because the creative decides whether an ad works.
We optimise every week
We don't set up your ads and leave them running. We keep testing and adjusting so every lead is worth what you pay for it.
Meta-compliant housing ads
Meta has its own rules for housing ads. We set up your campaigns the right way, so your ads get approved and your account stays safe.
Pricing
How much do Facebook ads cost for property agents?
Management fee
from SGD600/month
Strategy, setup, copy, optimisation and reporting. Packages with video production and editing are also available.
Ad budget
You decide
Paid straight to Meta from your own card, so you always see exactly what was spent. We'll recommend a budget based on your project and goal.
FAQ
Frequently Asked Questions
What property and real estate agents ask us before starting Facebook and Meta ads.
Are Facebook ads and Meta ads the same thing?
Yes. Facebook's parent company was renamed Meta in 2021, so "Meta ads" and "Facebook ads" mean the same ad platform. One campaign in Meta Ads Manager can show your ads on Facebook, Instagram and Messenger, and send leads to WhatsApp.
See what we runDo Facebook ads still work for property agents in Singapore?
Yes, when the creative and targeting are built for property. Buyers in Singapore spend a lot of time on Facebook and Instagram, and lead forms let them enquire in a few taps without leaving the app. Ads that look like every other render-and-price-list post get ignored. Short videos with a clear hook get leads.
See agent resultsHow much does it cost to run Facebook ads as a property agent?
There are two parts: our management fee, from SGD600 a month, and your ad budget, which is paid directly to Meta. We recommend a budget based on your project and goal on our first call. Message us for the full package list, including video production.
See pricingHow soon will I get leads?
Lead form campaigns usually start bringing in enquiries soon after launch. The first few weeks are for testing creatives and audiences, and lead quality and cost per lead improve as we find what works for your project.
How we run your campaignDo I need my own Facebook page or website?
You need a Facebook page to advertise from, and we can help you set one up. You don't need a website: Meta lead forms and Click-to-WhatsApp ads collect enquiries inside Facebook and Instagram.
What's includedShould I run Facebook ads or Google ads?
They do different jobs. Facebook (Meta) ads reach buyers on Facebook and Instagram before they start looking, so they are best for building interest and getting leads in volume. Google ads show up when someone is already searching, like "new launch condo near Bishan MRT" or "sell my HDB flat". Most agents start with Facebook ads for lead volume, then add Google ads for more high-intent enquiries.
See results from our Facebook adsDo you also run Google and TikTok ads?
Yes. TikTok and Meta are both social ads: they reach people while they scroll, before they start searching. TikTok could reach a slightly different group of people, so it works well alongside your Meta ads. Google Ads is different. It shows your ad to buyers and sellers who are already searching. We can run any of these alongside your Facebook campaigns, or on their own.
See all servicesReady to fill your pipeline with quality property leads?
Tell us about your listings and goals on WhatsApp. We'll recommend the right mix of ads and video for you, free.